What is the main role of digit...

The main role of digital marketing is to help companies reach and engage their target audience in an effective and cost-efficient manner. By utilizing digital marketing tactics such as SEO, PPC, content marketing, social media marketing, and email marketing, companies can effectively reach their target audience and build relationships with them. Small companies must consider digital marketing because it is one of the most cost-effective ways to reach their target audience. Additionally, digital marketing allows companies to track their progress and measure the success of their campaigns.