Why Creativity Matters: How to...

For the second talk in the Why Creativity Matters series we are looking at what a great in-house team looks like. While once a novelty, it has now become standard practice for brands to have in-house creative and design teams. But how do you structure these teams to benefit businesses the most? We will tackle this question, as well as looking at how in-house teams can work best with external agencies and studios, and at the unique challenges leaders of in-house creative teams face.